Carter Electrical
Carter Electrical Services is an electrical contractor specialising in large-scale commercial and industrial projects across the UK. Their work spans office fit-outs, warehouses, distribution centres, new-build developments and major refurbishment schemes.
They came to us with a strong reputation in the industry but needed a clearer message, a stronger brand presence and consistent marketing support to match the quality and scale of their work. We act as their full marketing partner.
Strategy
Carter had outgrown their previous marketing approach. The work they were winning was high-value, complex and competitive, but their positioning and messaging had not kept up.
We developed a marketing strategy focused on:
- Raising visibility with main contractors, developers and commercial clients
- Improving how projects are communicated across digital and print channels
- Building consistent brand awareness with the right kind of clients and collaborators
- Supporting long-term reputation building through PR and case studies
We aligned the strategy with internal priorities, including recruitment, partner relationships and larger project acquisition.
We helped refine Carter’s positioning and identity to better reflect the scale and credibility of their projects.
Branding support included:
- Refreshed visual identity to align with their supply chain
- A new website focused on commercial outcomes and technical credibility
- Case study structure and storytelling approach to support future tenders and client presentations
- Development of key brand messages for use across internal and external touchpoints
Branding
The result is a more confident, consistent brand presence that supports business development and reinforces Carter’s position as a trusted delivery partner on major projects.
Marketing
We manage Carter’s ongoing marketing activity, acting as their marketing department across content, campaigns and communication.
This includes:
- LinkedIn content strategy for the company and leadership team
- PR and media opportunities across the construction and M&E sectors
- Case study development in collaboration with project partners
- LinkedIn campaigns to increase brand visibility with commercial decision-makers
- Content planning across services, sectors and recruitment
- Coordination of photo and video assets to support sales, digital and print collateral
Our work helps Carter stay visible in the right circles, while supporting the commercial goals behind every post, project and campaign.
“We didn’t really know what we wanted or needed in terms of marketing but having sat with Chelsea and her team at Big Reputation they took the time to understand our business and drive its promotion in the direction we needed. We have gone from ad-hoc messages here and there to a structured, targeted and professional delivery which has helped raise our brand awareness and grow our business.
We really couldn’t have done this without them and are grateful for the way they operate and the personal service that they provide. Well done Chelsea we look forward to continuing to work with you and see what exciting new ideas you have next.”
Simon Robinson, Director
Ready to lead your market?
If you’re serious about building your reputation and ready to get your marketing working properly, we should talk.