Think Timber
Think Timber is a UK-based manufacturer and supplier of stair parts, specialising in high-volume distribution to trade, retail and national housebuilders. The business has grown rapidly over the last few years and needed a partner who could help them stay consistent, competitive and visible, while aligning marketing with commercial objectives and operational demands. We’ve worked with Think Timber since 2020 and continue to lead their full marketing function.
Strategy
As the business scaled, Think Timber needed a more structured, commercially driven marketing approach. We built an annual strategy that aligned with their sales cycles, internal capacity and key customer segments.
This included:
- Positioning work to reflect their dual focus on trade and large-scale housebuilders
- Campaign planning across new product launches, seasonal offers and internal priorities
- Clear objectives around increasing profitability, improving communication and reducing wasted spend
- Full mapping of marketing activity to support sales targets, new business, and repeat ordering
- Trademark registration and new product development support
We meet regularly with the MD and department heads to adjust focus as the business evolves.
We refreshed Think Timber’s tone of voice and messaging to better reflect their credibility and scale, without losing their direct, down-to-earth style.
This covered:
- Brand messaging for use across digital, print and sales materials
- Product descriptions and category positioning across key product ranges
- Tone of voice development to balance commercial authority with approachability
- Design and messaging support for trade initiatives, packaging and showroom assets
Branding
The result is a brand that is more consistent, confident and aligned with the scale of the operation.
Marketing
We deliver Think Timber’s full marketing output as an extension of their internal team.
This includes:
- Full monthly content planning and campaign management
- Blog content across product ranges, trade offers, and seasonal trends
- Paid ads across Google, Meta and LinkedIn
- Email marketing and CRM strategy
- Product photography coordination and asset development
- Instagram content for trade and renovation audiences
- Support for internal sales presentations and B2B sales materials
- Development of a sales-led master presentation for housebuilder meetings
- Planning and execution of an interactive insights content hub
- Managing external suppliers like website developers and PR agencies
Our work has supported the business through a period of major growth, helping Think Timber increase turnover from £6 million to £12 million while improving profitability and brand consistency across all channels.
“We trust Big Reputation with all of our marketing needs, and they deliver every single time!
The team are approachable, professional and extremely driven. They always meet our expectations and deadlines and are not afraid to think outside the box.
They get our industry, and listen to our Ethos as a business, that’s when the magic happens.
We can’t wait to continue to build our relationship in 2025 and would without doubt recommend them to anyone looking to outsource or improve their companies marketing.”
Gavin and Nicola Brown, Directors
Ready to lead your market?
If you’re serious about building your reputation and ready to get your marketing working properly, we should talk.